Facing a collapse of mainstream interest, comic-book publishers had largely given up on selling issues at newsstands, opting instead to ghettoize their product in specialty shops. The Superman film franchise was drying out and the average person still associated Batman with the goofy Adam West series from two decades earlier.
It was also a good metaphor for the state of American superhero fiction that year. Adapted from stories first published in Marvel Comics about an anthropomorphic duck making his way through the world of humankind, the film was a box-office disaster, barely scraping up the $37 million it cost to make. Only one superhero movie came out in 1986: Howard the Duck.
Photo-Illustration: Maya Robinson/VultureĪll week on Vulture, we’re examining ‘80s pop culture, and how it lives on today.
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